Purpose: Translate the program objectives and activities into actual benefits, forming the core messaging of your Case for Investment and establishing the analytical framework for your ROI calculation.
Refer to: Tool 2a
Used in: Tool 4a
Use the following questions to brainstorm ideas and list your thoughts. You can use a whiteboard, flip chart, sticky notes if working in person, or digital tools like Mural or Miro for online collaboration.
Translating objectives to impact
This tool focuses on the impact of your CBWM program, translating the objectives and activities from Tool 2a into tangible benefits. The goal is to clarify why these objectives are important and how they create value for the community, environment, and other stakeholders.
Identify a direct monetary benefit
Because the intention is to translate these relative values into dollar equivalents, it is required that at least one benefit can be measured in dollars. For example, a community might value the increased economic benefits of knowing that a lake is safe to recreate in, which can be measured with increased hotel tax revenue. Or perhaps the clean lake has increased public health values, measured in dollars saved by the public health system.